The objective is to reduce the opponent's health to zero using basic attacks and special techniques unique to each character derived from techniques they use in the Naruto anime or manga.

The player pits their character against another character controlled by the game's AI or by another player, depending on the mode the player is in. Most of them are fighting games in which the player directly controls one of a select few characters based on their counterparts in the Naruto marvel tv show. Naruto video games have appeared for various consoles from Nintendo, Sony and Microsoft.